News

Beverage industry scores below average in "brand intimacy" ranking

Most popular

Constellation cuts losses on Ballast Point folly

US Champagne tariffs threaten critical blow

just-drinks' M&A database - November

Why hard seltzer's US success won't translate

The wine category in 2019 - just-drinks' Review

MORE

Beverages have been placed ninth out of 15 in a list of industries ranked by their "brand intimacy".

The Coca-Colas Coke brand was the leading beverage on the list

The Coca-Cola's Coke brand was the leading beverage on the list

The list, compiled by marketing agency MBLM, values industries on their relationship with consumers, using variables such as nostalgia, fulfilment and indulgence. In the 2018, ranking, released today, beverages scored just above financial services but below health & hygiene. Other industries that ranked higher than drinks include fast food, automotive and top-ranked media & entertainment, which includes brands such as Apple and Netflix.

Overall, The Coca-Cola Co's Coke was the leading beverage brand, coming in 24th out of all the products listed. The brand scored highly for nostalgia and indulgence, but still dropped one place from last year.

Molson Coors' Coors was the second-placed drinks brand in 62nd spot, beating Anheuser-Busch InBev rival Budwesier, which was in 70th position overall. PepsiCo's Pepsi was the fourth beverage on the list with Red Bull coming in fifth.

To create the list, MBLM interviewed about 6,000 consumers in 2017.

To read the full list, click here.

How to pitch alcohol-free adult soft drinks to consumers - Consumer Trends


Related Content

This week in soft drinks & bottled water, featuring PepsiCo's hopes for Sodastream, a new CEO for Arca Continental and why RTD coffee is poised for a booming future

This week in soft drinks & bottled water, featuring PepsiCo's hopes for Sodastream, a new CEO for Ar...

Asian beer brands spike in value as China premiumises - study

Asian beer brands spike in value as China premiumises - study...

Research in Focus - Diageo's Johnnie Walker Just Keeps On Walking

Research in Focus - Diageo's Johnnie Walker Just Keeps On Walking...

UPDATE: UK: Smirnoff named

UPDATE: UK: Smirnoff named "world's most powerful" spirits brand...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?