Dale DeGroff, the leading authority in the world of spirits and mixology, signed a content agreement with BevAccess.com. With over twenty years of experience in the world of classic and gourmet cocktails, DeGroff has chosen BevAccess.com as the exclusive online B2B vehicle to deliver valuable training and editorial expertise to the beverage alcohol trade. This agreement also demonstrates BevAccess.com's commitment to providing valuable information, productive training and development tools by professionals for professionals.
"In looking at the various potential venues to host an educational exchange for spirits and mixology, BevAccess.com was the only one that displayed a viable solution. I am excited to begin development on a "Cocktail Corner" for BevAccess.com with news, recipes, training videos and related information that I know will be relevant to all bartenders, beverage managers and aspiring mixologists nationwide," commented Dale DeGroff.
"We welcome the King to BevAccess.com! We know Dale's authority and expertise will be an instant draw, and we look forward to enhancing our valuable educational and editorial offerings to the beverage alcohol trade. With other content partners coming on board, along with our rollout into other U.S. markets by the end of the summer, Dale's "Cocktail Corner" will be a keystone for the enhancements to come," said Derek Bromley, Founder and Co-CEO of BevAccess.com.
DeGroff has shaken and stirred at high profile establishments like the Hotel Bel Air in Los Angeles and Gracie Mansion in New York, and mentored many of the country's leading bartenders and beverage directors. Most recently, DeGroff held a tenure position as head bartender and beverage manager at the famed Rainbow Room high atop Rockefeller Plaza in New York City. His talent and credibility in the beverage alcohol world has made him a spokesperson for leading companies across all three tiers of the industry including Allied Domecq Brands, Bacardi International, Brown-Forman, Charmer Industries, Schieffelin & Somerset and Seagrams.
In DeGroff's ongoing pursuit to educate the beverage alcohol industry, he has established a "Bartender Bootcamp" at notable hotspots Blackbird, Clementine, Pastis and Pravda and teaches mixology seminars at Windows on the World and the Culinary Institute of America in Hyde Park, NY and Napa, CA.
DeGroff has regularly appeared in prominent trade and consumer publications such as Cheers, Food Arts, Food & Wine, The New York Times and Wine & Spirits and has appeared on Bloomberg, CNN, Martha Stewart Living, NBC's Today Show and TV Food Network. A published author, DeGroff's working title for his next book is "The Gourmet Bar", available next year from Clarkson Potter, a division of Random House, Inc. Visit http://www.kingcocktail.com to learn more about Master Mixologist, Dale DeGroff.
About BevAccess.com
BevAccess.com (http://www.BevAccess.com) is the first online Industry Exchange for the beverage alcohol trade, which provides a more efficient and easy-to-use procurement process for licensed retail buyers of wine, spirits and beer. Through Beverage Media Group, the company's offline component which publishes the nation's premier beverage alcohol trade magazines and serves as the national office for The Beverage Network, BevAccess.com delivers timely information to over 140,000 beverage alcohol licensees across the country each month.
Together, BevAccess.com and Beverage Media Group represent the industry's leading wholesalers, suppliers and retail buyers by empowering them with fully-secure proprietary e-commerce technology that increases operational efficiency through centralized and personalized ordering, detailed product information, and highly targeted advertising.
"In looking at the various potential venues to host an educational exchange for spirits and mixology, BevAccess.com was the only one that displayed a viable solution. I am excited to begin development on a "Cocktail Corner" for BevAccess.com with news, recipes, training videos and related information that I know will be relevant to all bartenders, beverage managers and aspiring mixologists nationwide," commented Dale DeGroff.
"We welcome the King to BevAccess.com! We know Dale's authority and expertise will be an instant draw, and we look forward to enhancing our valuable educational and editorial offerings to the beverage alcohol trade. With other content partners coming on board, along with our rollout into other U.S. markets by the end of the summer, Dale's "Cocktail Corner" will be a keystone for the enhancements to come," said Derek Bromley, Founder and Co-CEO of BevAccess.com.
DeGroff has shaken and stirred at high profile establishments like the Hotel Bel Air in Los Angeles and Gracie Mansion in New York, and mentored many of the country's leading bartenders and beverage directors. Most recently, DeGroff held a tenure position as head bartender and beverage manager at the famed Rainbow Room high atop Rockefeller Plaza in New York City. His talent and credibility in the beverage alcohol world has made him a spokesperson for leading companies across all three tiers of the industry including Allied Domecq Brands, Bacardi International, Brown-Forman, Charmer Industries, Schieffelin & Somerset and Seagrams.
In DeGroff's ongoing pursuit to educate the beverage alcohol industry, he has established a "Bartender Bootcamp" at notable hotspots Blackbird, Clementine, Pastis and Pravda and teaches mixology seminars at Windows on the World and the Culinary Institute of America in Hyde Park, NY and Napa, CA.
DeGroff has regularly appeared in prominent trade and consumer publications such as Cheers, Food Arts, Food & Wine, The New York Times and Wine & Spirits and has appeared on Bloomberg, CNN, Martha Stewart Living, NBC's Today Show and TV Food Network. A published author, DeGroff's working title for his next book is "The Gourmet Bar", available next year from Clarkson Potter, a division of Random House, Inc. Visit http://www.kingcocktail.com to learn more about Master Mixologist, Dale DeGroff.
About BevAccess.com
BevAccess.com (http://www.BevAccess.com) is the first online Industry Exchange for the beverage alcohol trade, which provides a more efficient and easy-to-use procurement process for licensed retail buyers of wine, spirits and beer. Through Beverage Media Group, the company's offline component which publishes the nation's premier beverage alcohol trade magazines and serves as the national office for The Beverage Network, BevAccess.com delivers timely information to over 140,000 beverage alcohol licensees across the country each month.
Together, BevAccess.com and Beverage Media Group represent the industry's leading wholesalers, suppliers and retail buyers by empowering them with fully-secure proprietary e-commerce technology that increases operational efficiency through centralized and personalized ordering, detailed product information, and highly targeted advertising.
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