UK: Research - UK wine sales: better than the rest

By Datamonitor ResearchWire | 30 October 2001

As Brown-Forman Corp. issues a profit warning, its subsidiary Brown-Forman Beverages Worldwide has announced plans to launch its first wine marketing campaign in the UK. It might not be enough to combat the drop in on-trade consumption, but the UK seems to be a good market to invest in. While nearby European countries are experiencing stagnant, and in some cases even shrinking, markets, UK wine sales are expected to rise by more than 4% on average over the next few years.

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As Brown-Forman Corp. issues a profit warning, its subsidiary Brown-Forman Beverages Worldwide has announced plans to launch its first wine marketing campaign in the UK. It might not be enough to combat the drop in on-trade consumption, but the UK seems to be a good market to invest in. While nearby European countries are experiencing stagnant, and in some cases even shrinking, markets, UK wine sales are expected to rise by more than 4% on average over the next few years.

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