As Brown-Forman Corp. issues a profit warning, its subsidiary Brown-Forman Beverages Worldwide has announced plans to launch its first wine marketing campaign in the UK. It might not be enough to combat the drop in on-trade consumption, but the UK seems to be a good market to invest in. While nearby European countries are experiencing stagnant, and in some cases even shrinking, markets, UK wine sales are expected to rise by more than 4% on average over the next few years.
Wine market value ($ billion), by country, 2000-05
|
2000 |
2005 | |
| UK | 8.0 | 9.8 |
| France | 16.9 | 17.0 |
| Italy | 11.6 | 11.2 |
|
Source: Datamonitor, 2001: "Exploiting eFMCG Opportunities" | ||
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Companies: Brown-Forman
