As Brown-Forman Corp. issues a profit warning, its subsidiary Brown-Forman Beverages Worldwide has announced plans to launch its first wine marketing campaign in the UK. It might not be enough to combat the drop in on-trade consumption, but the UK seems to be a good market to invest in. While nearby European countries are experiencing stagnant, and in some cases even shrinking, markets, UK wine sales are expected to rise by more than 4% on average over the next few years.

Wine market value ($ billion), by country, 2000-05

UK 8.0 9.8
France 16.9 17.0
Italy 11.6 11.2
Source: Datamonitor, 2001:
"Exploiting eFMCG Opportunities"

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