The spirits unit of Berry Bros. & Rudd has lined up a “strategic partnership” in the US with Anchor Brewers & Distillers.

London-based Berry Bros. & Rudd (BBR) confirmed today (12 August) that it has made “a significant and strategic” investment in Anchor, which is a producer, importer and marketer of craft beers and artisan spirits from around the world.

When contacted by just-drinks, a spokesman for BBR declined to detail the financial aspects of the partnership.

As part of the deal, Anchor will handle the US launches and distribution of BBR's No. 3 London Dry Gin and King’s Ginger Liqueur brands, as well as the 'Berrys' Own Selection' portfolio of spirits. The Scotch whisky brand The Glenrothes, meanwhile, will remain with Gruppo Campari's Skyy Spirits unit in the country.

BBR Spirits' strategy and marketing director, David King, will subsequently relocate to San Francisco, where Anchor's offices are based.

“By aligning with Anchor Brewers & Distillers we’ve found the ideal partner to share our new spirits brands within the US market,” said Jeremy Parsons, CEO of BBR Spirits. “This investment will enable Berry Bros. & Rudd Spirits to grow our premium spirits brands and, ultimately, to connect with a rapidly growing audience with a demonstrated affinity for our hand-crafted spirits.”

Going forward, the two firms will review opportunities for BBR to represent Anchor's brands in other international markets “on a case-by-case basis”.

The affiliated companies within Anchor are the craft brewer Anchor Brewing and distiller Anchor Distilling, Preiss Imports, a US specialist spirits and beer importer and BrewDog USA, the US division of the UK craft brewer. Among its brands are Anchor Steam Beer, Junipero gin and Old Potrero whisky.