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Berry Bros & Rudd lines up international push for Penny Blue VSOP Rum

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Berry Bros & Rudd has announced the international roll-out of its Penny Blue VSOP rum.

Penny Blue VSOP launched in Mauritius last year

Penny Blue VSOP launched in Mauritius last year

The 40% abv rum, which launched in Mauritius last year, is now available in the UK and France with other markets to follow "as interest develops", the firm said today. Single estate VSOP joins the Penny Blue XO and Single Cask releases. The VSOP was matured in ex-Cognac (75%), Bourbon (15%) and whisky (10%) barrels. 

The rum is produced at the Medine Distillery in Mauritius as part of the Indian Ocean Rum Co, a joint-venture between BBR and the Medine Distillery.

"To preserve the heart of the rum, it is non-chill filtered and natural in colour," said Maxime Sauzier, marketing manager at the Medine Distillery. "We believe the VSOP is a true expression of its terroir."


Sectors: Spirits

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