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Berry Bros & Rudd drops Maxxium, Mangrove in UK distribution move

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Berry Bros & Rudd is set to pull the UK distribution of its spirits stable from Maxxium and Mangrove.

Berry Bros & Rudd owns single malt Scotch whisky brand The Glenrothes

Berry Bros & Rudd owns single malt Scotch whisky brand The Glenrothes

The company, which owns The Glenrothes Scotch whisky, No 3 London Dry gin and Penny Blue XO rum, said yesterday that it will bring the spirits distribution in-house in the country. Maxxium's UK division has partnered with Berry Bros since 2006, while Mangrove has handled The King's Ginger liqueur and Pink Pigeon spiced rum for the last two years.

"The relationships with both Maximum and Mangrove have been excellent, providing a strong platform for our spirits brands," said Berry Bros CEO Dan Jago. "The time is now right, however, for us to build our own on- and off-trade UK distribution capabilities in spirits as well as wine as part of our long term-plans."

Maxxium MD Mark Riley added: "Today's announcement will allow us to focus resources on our leading global whiskies, Cognac and vodka brands to drive accelerated, sustainable and profitable growth for the long-term health of the spirits category."

Nick Gillett, MD of Mangrove said: "Mangrove will continue to focus on our hand-picked portfolio of specialist spirits and liqueurs that showcase authenticity, innovation and commercial viability."

The switch will take place on 1 July.

Berry Bros appointed Jago as its chief executive in August last year. The move coincided with Jeremy Parsons moving from head of spirits to group chief operating officer.


Sectors: Spirits

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