Berry Bros & Rudd drops Maxxium, Mangrove in UK distribution move

Most popular

What rum needs to do to recognise its potential

Technology bringing tasting events closer to home

A-B InBev's Craft Brew Alliance purchase - Comment

What does Brexit mean for drinks trademarks?

How DNA testing will shape the future of drinking


Berry Bros & Rudd is set to pull the UK distribution of its spirits stable from Maxxium and Mangrove.

Berry Bros & Rudd owns single malt Scotch whisky brand The Glenrothes

Berry Bros & Rudd owns single malt Scotch whisky brand The Glenrothes

The company, which owns The Glenrothes Scotch whisky, No 3 London Dry gin and Penny Blue XO rum, said yesterday that it will bring the spirits distribution in-house in the country. Maxxium's UK division has partnered with Berry Bros since 2006, while Mangrove has handled The King's Ginger liqueur and Pink Pigeon spiced rum for the last two years.

"The relationships with both Maximum and Mangrove have been excellent, providing a strong platform for our spirits brands," said Berry Bros CEO Dan Jago. "The time is now right, however, for us to build our own on- and off-trade UK distribution capabilities in spirits as well as wine as part of our long term-plans."

Maxxium MD Mark Riley added: "Today's announcement will allow us to focus resources on our leading global whiskies, Cognac and vodka brands to drive accelerated, sustainable and profitable growth for the long-term health of the spirits category."

Nick Gillett, MD of Mangrove said: "Mangrove will continue to focus on our hand-picked portfolio of specialist spirits and liqueurs that showcase authenticity, innovation and commercial viability."

The switch will take place on 1 July.

Berry Bros appointed Jago as its chief executive in August last year. The move coincided with Jeremy Parsons moving from head of spirits to group chief operating officer.

Sectors: Spirits

Related Content

Search begins for new Berry Bros & Rudd CEO as Dan Jago exits

Search begins for new Berry Bros & Rudd CEO as Dan Jago exits...

Edrington makes Berry Bros & Rudd offer

Edrington makes Berry Bros & Rudd offer "we couldn't refuse" for The Glenrothes...

"It's been quite a cultural change for the business" - Interview, Dan Jago, CEO, Berry Bros & Rudd -...

Australia’s upper-end wines

Australia’s upper-end wines "not cutting through" in UK – Berry Bros & Rudd CEO...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..

Forgot your password?