Berry Bros & Rudd has appointed Inspirit Brands as the UK distributor for The King's Ginger liqueur.

London-based wine and spirits merchant Berry Bros has relaunched its 41% abv The King's Ginger.

Inspirit, also based in London, specialises in unique and high quality spirits.

"Our dynamic team combined with our London location give us immediate access to the top end of the capital's on trade market and the decision-makers," said Inspirit managing director James Shelbourne.

"The King's Ginger is a unique brand that is ripe for development within the growing UK cocktail scene as well as in retail distribution," he added.

The beverage, created by the maceration of ginger root with lemon peel, was formulated by Berry Bros in 1903 for King Edward VII, whose physician was concerned about his health. A 50cl bottle retails for GBP17.95 (US$28.36).