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JAPAN: Bernard Magrez acquires estate on slopes of Mount Fuji

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French wine entrepreneur Bernard Magrez, has acquired a 5 hectare estate on the slopes of Mount Fuji in Japan for an undisclosed sum.

Magrez plans to produce top of the range white wines on the estate in association with local producer Yuuju Aruga, who, he says, is "very well known for quality wines".

"Japan has been producing white wines for some years, the quality of which is more and more exceptional. Our project is to sell our wine, Magrez Aruga, to gourmet restaurants in Japan and in major capitals worldwide," Magrez told just-drinks today (28 March).

Projected annual production is estimated at 12,000 bottles.

Magrez, whose strategy is increasingly focused on grand crus, currently sells a little over 10,000 nine-litre cases on the Japanese market.

Separately, the company recently acquired 2 small estates in Collioure et Montmer, near Peripgnan in south-west France (Pyrénées-Orientales) taking its portfilio of wine estates, situated on four continents, to 35.


Sectors: Wine

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