News

US: Beringer Vineyards secures Michael Buble tie-up

Most popular

Coca-Cola alcohol launch a statement of intent

Interview - Beam Suntory CEO Albert Baladi

Coca-Cola reaps rewards of CEO's innovation bet

Why are spirits brands still getting women wrong?

Why 'Quality Control' is the name of the beer game

MORE

 

Beringer Vineyards has teamed with singer Michael Buble to become the exclusive wine of his 'Crazy Love Tour' in the US this autumn.

The Californian wine brand, which is owned by Treasury Wine Estates, said today (7 September) that it will launch a “multi-platform marketing campaign” around the tour, which starts in Hershey, Pennsylvania on 23 November. Fans of Buble will be able to take up offers and experiences at retail, restaurant and concert venues and “unique online components” throughout the duration of the tour.

The partnership will culminate in an exclusive performance by Buble for selected fans at Beringer Vineyards in Napa in the summer of 2011. Financial details behind the partnership were not disclosed.

The 14-date tour visits Madison Square Garden in New York, before winding up in Los Angeles on 13 December.

"I think Beringer and I are a great pairing,” said Buble. “They are a winery that mixes elegance and excitement in a way that is simpatico with my music. I think my fans will appreciate the combination."

Treasury Wine Estates is the new name for Foster's Group's global wine business.

 


Related Content

"TWE could be an acquirer of other people's wine businesses" - just-drinks speaks to Treasury Wine ...

Will Michael Clarke's departure be a Champagne moment for Treasury Wine Estates? - Editor's Viewpoint

Will Michael Clarke's departure be a Champagne moment for Treasury Wine Estates? - Editor's Viewpoin...

"We want to be the number one importer of French wine into Asia" - just-drinks speaks to Treasury Wi...

Treasury Wine Estates head Michael Clarke to exit in 2020 - just-drinks comments

Treasury Wine Estates head Michael Clarke to exit in 2020 - just-drinks comments...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?