Market research
A local distillery is fielding its new "Alexander Pushkin" vodka, putting it in the line of fire from the German Berentzen, which has its own "Puschkin" line of vodka and is threatening to take action. Fruko-Schulz, the fourth-largest distiller in the Czech Republic, came by its newest product name via a bit of poetic license. The distillery holds a permit issued by a descendant of the Russian poet Aleksandr Sergeyevich Pushkin. This descendant happens to have the same name as his more famous ancestor. "It's his name," said financial director Josef Nejedly. "You can check it in his ID."
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