Market research
Belvoir Fruit Farms' Alcohol-Free PassionFruit Martini RTD
Belvoir Fruit Farms Alcohol-Free Passionfruit Martini will be available from 4 October in the UK off-premise
Category - Soft drinks
Available - From next month
Location - The UK, available in the off-premise channel and online through Ocado
Price - RRP of GBP2.70 (US$3.50) per 75cl bottle
UK cordial brand owner Belvoir Fruit Farms has lined up the release of a non-alcoholic Pornstar Martini RTD, designed for consumers who are looking for "alcohol-free alternative" to cocktails.
Alcohol-Free Passionfruit Martini, which will be released in the UK early next month, is a sparkling RTD made with passionfruit juice, lime and Madagascan vanilla. Launched under the namesake brand name, the beverage is free from artificial sweeteners, preservatives and flavourings.
Also joining the brand extension in October are Belvoir Ginger & Lime Pressé, produced using root ginger and lime juice, and Strawberry, Lime & Mint Cordial.
"We're seeing consumers drink less alcohol and look for alternatives to cocktails…" said Belvoir MD, Pev Manners. "Our new launches reflect what we're seeing customers do with our ... drinks - enjoying them solo or as a ... substitute or component in their favourite beverage."
Sectors: Product launches, Soft drinks, Water
