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FRANCE: Belvedere to buy Danzka vodka

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French spirits group Belvedere has today (23 May) been named as the buyer of V&S Group's Danish vodka Danzka.

Under the deal, Belvedere will market and distribute Danzka with V&S continuing to produce the vodka under licence for the next five months. The two companies declined to reveal the price of the transaction.

V&S confirmed to just-drinks last month that a deal was set to be announced but refused to name the buyer.

"With the sale of Danzka Vodka we've taken yet another step in fulfilling our product portfolio strategy, which is to focus mainly on the premium-priced international brands, Absolut vodka, Level Vodka, Absolut Cut, Plymouth Gin and Cruzan Rum," said Ketil Eriksen, president for V&S Absolut Spirits.

Danzka vodka, which is sold at a lower price to V&S flagship Absolut, is aimed mainly at the travel retail sector with additional sales in the US and Europe.


Sectors: Spirits

Companies: Absolut

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