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GERMANY: Beer sales slip in Q1

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Consumer demand for German beer has continued to fall in the first quarter of 2011.

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Sales of German beer shrank by 0.4% in volume terms for the three months to the end of March, according to Germany's federal statistics body, Destatis, which has collated figures from German breweries and selling outlets. Sales were 20.8m hecolitres for the quarter, it said yesterday (3 May).

The news is another low point for Germany's beer industry, although the rate of sales decline has slowed from 1.7% for the 12 months of 2010.

Domestic consumption of German beer has declined every year for the last decade, except for in 2006, when Germany hosted the FIFA World Cup, Destatis figures show.


Sectors: Beer & cider

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