LITHUANIA: Beer market suffers from high spirits
The Lithuanian beer market has seen a fall in sales in the first 11 months of this year. Data from the Lithuanian Brewers' Association indicates a 7.7% drop in sales on the home market to 221.65 million litres.
In November alone sales fell 5.9% on the same month last year. And overall the Association, which unites 10 of the country's local brewers, is estimating an 8% fall for the year.
Audrius Vidzys, president of Lithuanian Brewers' Association blamed the success of producers of strong alcoholic beverages, which have raised their sales more than 200%. He said they had "snatched away a significant market share from domestic brewers."
While governments in Latvia, Estonia and Lithuania have acted in response to high levels of alcohol consumption and binge-drinking, Euromonitor International observes that growth in the premium lager ...
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