Beck's North America has announced that John J. Lennon, an experienced brewing industry veteran, will join the company as President and CEO on January 1, 2001. G. Michael Mueller, the company's Chairman, made the announcement at the company's annual sales conference in New York City.

Lennon comes to Beck's North America from Guinness where he was Vice President and General Manager of the Caribbean and Central American (CARICAM) markets, one of the company's top performing worldwide regions. In this capacity, he was responsible for establishing and achieving the company's strategic vision along with volume, market share and profit objectives in over 34 countries, including 16 local license-brewing operations situated around the Caribbean Basin. He has served on the Board of Directors of several leading brewing and soft drink operations, including Jamaica's D&G (producer of Red Stripe Beer), Grenada Brewery (where he was named Acting Chairman), St. Vincent Brewery, and Windward and Leeward Brewery (a Heineken subsidiary, based in St. Lucia).

Prior to that position Lennon was President and CEO of William & Scott Brewing Company, Inc., the brewer of Rhino Chasers Beer. Mr. Lennon also held positions of Vice President of Marketing for All Brand Importers, Wisdom Import Sales Company and was Group Marketing Manager of Guinness America.

In announcing the appointment, Mueller stated that he is delighted to have someone of Lennon's experience and caliber to be taking the company's helm at such a critical juncture. "We were attracted to John by his proven track record of building successful brands both in the United States and internationally and by his solid marketing credentials, business acumen and his 16-plus years of brewing industry experience. Perhaps most important to us in selecting him for this role are the leadership capability and interpersonal skills he exhibits which are so important to leading Beck's North America forward into the new century."

In commenting on his pending appointment, Lennon, who will be charged with accelerating the growth of the internationally acclaimed BECK'S Brand Family stated, "I am thrilled to be given the opportunity of leading such a fine company as Beck's North America. It has a great team in place representing brands of incredible heritage and quality. My objective will be to use this solid foundation as a platform for building a high-performing, consumer- focused organization, one that inspires our distributors and delights our consumers with our superior quality malt beverages everywhere, every day."

Lennon holds an MBA from Syracuse University and is married to Gail Workman, a Management Information Systems and Technology Design Professional. They have two children, Rachel (15), and Aaron (13).

Beck's North America, a subsidiary of Brauerei Beck & Co, is the U.S. importer of the Beck's brands and is based in Stamford, Connecticut. Beck's North America is responsible for sales and marketing of the company's internationally renowned portfolio of BECK'S, BECK'S LIGHT, BECK'S DARK, BECK'S OKTOBERFEST and HAAKE BECK non-alcoholic malt beverage in the United States, Canada, Bermuda and the Caribbean.