News

S AFRICA: Beckmanns bump Diageo, Heineken JV for Jose Cuervo distribution

Most popular

Everywhere is now a drinking occasion - Trends

Pernod Ricard Performance Trends 2015-2019

How DNA testing will shape the future of drinking

Major spirits brands dodge the US tariff bullet

Where should wine focus its on-premise efforts?

MORE

Edward Snell & Co has replaced Diageo and Heineken's South African joint venture as the distributor of the Jose Cuervo Tequila portfolio across the Southern African region.

//i2.aroq.com/1/jc.jpg

Cape Town-based Edward Snell confirmed earlier today (1 July) that it has taken over distribution as of this week. Cuervo's owner, the Beckmann family, has been appointing replacement local distributors after talks with Diageo over a renewal of their existing agreement collapsed late last year.

Having reportedly recruited Gruppo Zamora in Spain earlier this year, the Beckmanns have employed Think Spirits in Australia, while Proximo Spirits, which is owned by the family, will handle sales in the UK, Ireland, Canada and the US.

“The opportunity to grow Jose Cuervo’s share of the market and Tequila-drinking occasions in Southern Africa is an exciting challenge,” said Edward Snell's MD, Iain Hooper.

Edward Snell already handles spirits brands owned by Gruppo Campari and William Grant & Sons in the region.


Related Content

How did Jose Cuervo perform in 2018? - results data

How did Jose Cuervo perform in 2018? - results data...

IPO done, what next for Jose Cuervo? - Analysis

IPO done, what next for Jose Cuervo? - Analysis...

Will Cuervo start to focus its future efforts on non-Tequila spirits? - results data

Will Cuervo start to focus its future efforts on non-Tequila spirits? - results data...

Cuervo 2017 - results data

Cuervo 2017 - results data...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?