News

US: Bebida signs distribution deal for Piranha

Most popular

What challenges face the lower-abv wine segment?

Technology bringing tasting events closer to home

What rum needs to do to recognise its potential

A-B InBev's Craft Brew Alliance purchase - Comment

How good for you is red wine? - ISFAR

MORE

Bebida Beverage Company, currently operating as Renovo Holdings, has signed a distribution deal for its Piranha Spring Water brand.

Introduced for the first time last month, Piranha Spring Water is the first product to be launched by the company within the US.

The distribution deal was made with The HT Hackney Co, one of the largest wholesale distributors in the US, covering 21 states, Bebida said today (14 October).

Bebida recently announced that the company was gearing up to launch a marketing campaign aimed at "creating brand awareness and driving consumer demand" for Piranha Spring Water.

It said: "Bebida is very pleased by the addition of such a significant new distribution channel as the company continues to expand marketing efforts for Piranha Spring Water."

Piranha Spring Water is marketed toward youthful and active consumers with the motto "Take A Bite Out Of Thirst." The focus of Bebida Beverage Company is to develop beverage products that consumers desire, seek out by name and can identify as being unique in the marketplace.


Sectors: Water

Related Content

Alkaline water heading for the mainstream in 2019 - NPD trends

Alkaline water heading for the mainstream in 2019 - NPD trends...

National Beverage Corp rolls out LaCroix in UK amid US lawsuits

National Beverage Corp rolls out LaCroix in UK amid US lawsuits...

Celsius targets increased US availability of functional water portfolio

Celsius targets increased US availability of functional water portfolio...

US health drinks company Celsius snaps up Finland's Func Food Group

US health drinks company Celsius snaps up Finland's Func Food Group...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?