News

US: Bebida Beverage targets Piranha push, enters energy market

Most popular

Mangrove MD warns of coronavirus impact on spirits

Advice for brewers in the time of COVID-19

Could coronavirus make for more caring companies?

Provenance and quality not enough for spirits - II

Coronavirus special - US Distilled Spirits Council

MORE

Bebida Beverage Company is looking to increase the presence of its Piranha Spring Water brand in the US.

The Las Vegas-based company, which secured a 21-state distribution deal for Piranha with the HT Hackney Co. last month, said yesterday (11 November) that its "primary ... focus" between now and the end of the year will be to "expand Piranha Spring Water into additional retail locations" in the country.

Bebida also said that it plans to run a national promotional push for Piranha, which will launch in the run-up to the holiday season this year, and will continue into the first quarter of next year. Specific details behind the campaign, however, were not disclosed.

A website for the brand is also "anticipated" to be completed and made live before the end of this week.

At the same time, Bebida said it has lined up Koma Energy drink as its entry into the energy drink market. The beverage will be launched early next year.


Sectors: Soft drinks, Water

Related Content

National Beverage Corp rolls out LaCroix in UK amid US lawsuits

National Beverage Corp rolls out LaCroix in UK amid US lawsuits...

Monster Beverage Corp eyes move into spirits, hard seltzers - CEO

Monster Beverage Corp eyes move into spirits, hard seltzers - CEO...

How has Monster Beverage Corp performed in YTD 2019? - results data - just-drinks comments

How has Monster Beverage Corp performed in YTD 2019? - results data - just-drinks comments...

The Coca-Cola Co

The Coca-Cola Co "doesn't share energy drink plans with us" - Monster Beverage Corp CEO...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?