Beam has switched from CEDC to Stock Spirits for distribution in Poland

Beam has switched from CEDC to Stock Spirits for distribution in Poland

Beam Inc has cancelled a distribution deal with CEDC in Poland to sign a new agreement with Stock Spirits Group (SSG). 

SSG, owned by private equity group Oaktree Capital, has agreed a deal to take on Beam’s brands in the country from next month, the companies said today (28 August). Beam said it will work with CEDC to ensure a “seamless transition”.  

Beam last year signed a five-year renewal deal with CEDC for the group to continue distributing its brands in Poland. CEDC was taken over by Russian Standard in June. It is not immediately clear why Beam has switched distributors. 

Albert Baladi, Beam’s Europe, Middle East, Africa (EMEA) president, said: “Stock Spirits Group is a perfect fit for our brands as we look to drive further growth in this attractive emerging market, giving our brands strategic focus and enhanced distribution.” 

Earlier this month, Beam reported a rise in first-half profits and sales, with EMEA sales up 4%.

In January, reports suggested that Oaktree Capital was looking to sell Stock Spirits