Market research
Beam Suntory's Maker's Mark Wood Finishing Series 2021
Available in limited numbers, Maker’s Mark Wood Finishing Series 2021 FAE-01 will be followed by FAE-02 later this year
Category - Spirits, whiskey, US, Bourbon, between 55.15% and 55.3% abv
Available - From 1 March
Location - The US, nation-wide in the off-premise
Price - SRP of US$59.99 per 75cl bottle, available in limited - albeit unspecified - quantities
Beam Suntory is bucking the trend for the annual Wood Finishing Series from Maker's Mark, lining up two separate expressions in the US for this year.
Kicking off with FAE-01 next month, the pair represent the third year of the line, which comprises cask strength Maker's Mark that has been finished in barrels that contain "proprietary" wood staves. FAE-01 - FAE stands for 'fatty acid esters', organic compounds that come from the staves - uses an American oak stave that has been seared on one side only.
FAE-02 will follow in the Autumn.
"If you've ever walked through a rick house and taken a deep breath, you can almost taste the Bourbon in the air," said Maker's Mark director of innovation Jane Bowie. "That's the experience we've created with FAE-01. It's literally like sipping on angel's share."
Earlier this month, Beam Suntory posted flat sales from the 12 months of 2020. Flagship Bourbon Jim Beam broke the 11m-case barrier for the first time last year.
How COVID is opening up aged spirits to a whole new world - Click here or a just-drinks comment
Sectors: Product launches, Spirits
Companies: Beam Suntory Inc
