News

Beam Suntory's Maker’s Mark Wood Finishing Series 2021 - Product Launch

Most popular

Why Diageo is winning the Tequila race

Will Diageo earn its gin wings with Aviation?

Spirits brand owners and their green efforts

The just-drinks Analyst returns - Feb '21

Moet Hennessy Performance Trends 2016-2020 - data

MORE

Beam Suntory's Maker's Mark Wood Finishing Series 2021

Available in limited numbers, Maker’s Mark Wood Finishing Series 2021 FAE-01 will be followed by FAE-02 later this year

Available in limited numbers, Maker’s Mark Wood Finishing Series 2021 FAE-01 will be followed by FAE-02 later this year

Category - Spirits, whiskey, US, Bourbon, between 55.15% and 55.3% abv

Available - From 1 March

Location - The US, nation-wide in the off-premise

Price - SRP of US$59.99 per 75cl bottle, available in limited - albeit unspecified - quantities

Beam Suntory is bucking the trend for the annual Wood Finishing Series from Maker's Mark, lining up two separate expressions in the US for this year.

Kicking off with FAE-01 next month, the pair represent the third year of the line, which comprises cask strength Maker's Mark that has been finished in barrels that contain "proprietary" wood staves. FAE-01 - FAE stands for 'fatty acid esters', organic compounds that come from the staves - uses an American oak stave that has been seared on one side only.

FAE-02 will follow in the Autumn.

"If you've ever walked through a rick house and taken a deep breath, you can almost taste the Bourbon in the air," said Maker's Mark director of innovation Jane Bowie. "That's the experience we've created with FAE-01. It's literally like sipping on angel's share."

Earlier this month, Beam Suntory posted flat sales from the 12 months of 2020. Flagship Bourbon Jim Beam broke the 11m-case barrier for the first time last year.

How COVID is opening up aged spirits to a whole new world - Click here or a just-drinks comment


Expert Analysis

Whiskey (Spirits) Market in the United States of America - Outlook to 2023: Market Size, Growth and Forecast Analytics

Whiskey (Spirits) Market in the United States of America - Outlook to 2023: Market Size, Growth and Forecast Analytics

Whiskey (Spirits) Market in the United States of America - Outlook to 2023: Market Size, Growth and Forecast Analytics is a broad level market review of Whiskey Market in the United States of America.

VIEW REPORT

Related Content

Anheuser-Busch InBev takes on Beam Suntory distribution in Brazil

Anheuser-Busch InBev takes on Beam Suntory distribution in Brazil...

How did Beam Suntory and Suntory Holdings perform in 2019? - results data

How did Beam Suntory and Suntory Holdings perform in 2019? - results data...

How did Beam Suntory and Suntory Holdings perform in 2018? - results data

How did Beam Suntory and Suntory Holdings perform in 2018? - results data...

Beam Suntory ups Legent Bourbon presence in US - American Whiskey in the US data

Beam Suntory ups Legent Bourbon presence in US - American Whiskey in the US data...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?