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Beam Suntory’s Kilbeggan Black Irish whiskey - Product Launch

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Beam Suntory's Kilbeggan Black Irish whiskey

Kilbeggan Black Irish whiskey

Kilbeggan Black Irish whiskey

Category - Spirits, whiskey, Irish, 40% abv

Available - Now

Location - Available from selected retailers in Ireland, Canada and online in Germany

Price - SRP of CAD$45 (US$36.93) in Canada, EUR30 (US$36) in Ireland and EUR19.99 in Germany

Beam Suntory's Kilbeggan Distilling Co has released a new Irish whiskey expression.

Kilbeggan Black, unveiled today, is a blended, no-age-statement whiskey that has been matured in ex-Bourbon casks. The "premium" expression, which is a permanent addition to the company's Irish whiskey portfolio, is available at selected retailers in Ireland and Canada, via Amazon and Whiskey.de in Germany as well as through Global Travel Retail outlets in Ireland.

"For those who enjoy the Kilbeggan Traditional, Kilbeggan Black provides an elevated taste experience refined through the addition of peated malt for more character whilst still retaining the smoothness that we associate with Irish whiskey," said Beam Suntory's global marketing manager, Fabian Fischer.

Last month, Beam Suntory committed $1bn to company-wide sustainability upgrades under its 'Proof Positive' environmental initiative.

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Expert Analysis

Spirits Global Group of Eight (G8) Industry Guide 2015-2024

Spirits Global Group of Eight (G8) Industry Guide 2015-2024

The G8 Spirits industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2015-19, and forecast to 2024). The profile al...

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