News

Beam Suntory’s Effen Blood Orange, Green Apple, Raspberry vodkas - Product Launch

Most popular

What's coming up in dark spirits in 2020?

What's coming up in soft drinks in 2020?

What will shape consumer trends in 2020?

Will 2020 see Campari Group back on the M&A hunt?

just-drinks speaks to DISCUS CEO Chris Swonger

MORE

Beam Suntory's Effen Blood Orange, Green Apple, Raspberry vodkas

Beam Suntory’s Effen Green Apple, Blood Orange and Raspberry vodkas

Beam Suntory’s Effen Green Apple, Blood Orange and Raspberry vodkas

Category - Spirits, vodka, flavoured, 37.5% abv

Available - From this week

Location - US, nation-wide in off-premise

Price - SRP of US$26.99 per 75cl bottle

Beam Suntory has added three flavour extensions to its Effen Vodka brand. The Blood Orange, Green Apple and Raspberry variants launch in the US this week.

"As demand for super-premium flavoured vodka continues to grow, we are always looking to deliver new offerings that are unparalleled in quality and style," said Halley Kehoe, director of lifestyle brands at Beam Suntory.

The new products come a year after Beam Suntory recruited rapper 50 Cent as its brand partner for Effen.

P Diddy vs 50 Cent in vodka wars

Last month, Suntory reported a healthy lift in profits for the first six months of this year. with Beam Suntory delivering a mid single-digit lift in sales for the period.


Related Content

How did Beam Suntory and Suntory Holdings perform in 2018? - results data

How did Beam Suntory and Suntory Holdings perform in 2018? - results data...

The just-drinks Interview - Beam Suntory's EMEA president, Albert Baladi - Part I

The just-drinks Interview - Beam Suntory's EMEA president, Albert Baladi - Part I...

Comment - Spirits - Beam Suntory's Big White Spaces

Comment - Spirits - Beam Suntory's Big White Spaces...

just The Preview - Beam Inc's Q3 & YTD

just The Preview - Beam Inc's Q3 & YTD...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?