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Beam Suntory’s Effen Blood Orange, Green Apple, Raspberry vodkas - Product Launch

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Beam Suntory's Effen Blood Orange, Green Apple, Raspberry vodkas

Beam Suntory’s Effen Green Apple, Blood Orange and Raspberry vodkas

Beam Suntory’s Effen Green Apple, Blood Orange and Raspberry vodkas

Category - Spirits, vodka, flavoured, 37.5% abv

Available - From this week

Location - US, nation-wide in off-premise

Price - SRP of US$26.99 per 75cl bottle

Beam Suntory has added three flavour extensions to its Effen Vodka brand. The Blood Orange, Green Apple and Raspberry variants launch in the US this week.

"As demand for super-premium flavoured vodka continues to grow, we are always looking to deliver new offerings that are unparalleled in quality and style," said Halley Kehoe, director of lifestyle brands at Beam Suntory.

The new products come a year after Beam Suntory recruited rapper 50 Cent as its brand partner for Effen.

P Diddy vs 50 Cent in vodka wars

Last month, Suntory reported a healthy lift in profits for the first six months of this year. with Beam Suntory delivering a mid single-digit lift in sales for the period.


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