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Beam Suntory's Booker's Bourbon Batch 2015-06 'Noe Secret' - Product Launch

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Beam Suntory's Booker's Bourbon Batch 2015-06 'Noe Secret'

Beam Suntorys Bookers Bourbon Batch 2015-06 Noe Secret

Beam Suntory's Booker's Bourbon Batch 2015-06 'Noe Secret'

Category - Spirits, whisky, Bourbon, 64% abv

Available - From this week

Location - US, nation-wide

Price - SRP of US$59.99 per 75ml bottle

Distribution - Beam Suntory

Beam Suntory has lined up the latest iteration of this year's limited run of Booker's Bourbon in the US. Batch 2015-06, which is also known as 'Noe Secret', is the sixth batch in the 2015 collection, and comprises liquid that has been aged for six years and eight months.

Last week, Beam Suntory reported a 36% leap in sales in the first nine months of this year.

Show the press release

Booker's Bourbon, one of the few bourbons available uncut and unfiltered, announces the release of the sixth batch in its 2015 limited-edition collection, Batch 2015-06, also referred to as "Noe Secret." At an exclusive live tasting, Fred Noe, 7th Generation Master Distiller, and the Booker's Bourbon Roundtable - a collection of esteemed bourbon experts, enthusiasts and writers - selected the latest expression. Booker's "Noe Secret" batch is a testament to the robust recipe first created by founding distiller Booker Noe, 6th Generation Master Distiller and Fred Noe's father.

"This batch's name is a play on words, because Dad kept no secrets - in his life, or in the way he made his bourbon," said Fred Noe. "He used only the best ingredients available, and made me promise that after he retired, the recipe for Booker's would never change - and it hasn't. Booker's Batch 2015-06 offers fans the robust, full-bodied whiskey profile they've come to know and love, just the way Dad liked it."

"Noe Secret" is the third and final batch this year to be selected by the Booker's Bourbon Roundtable, with the guidance of Noe. The Panelists who helped select Batch 2015-06, "Noe Secret," included the following members:
F. Paul Pacult, Editor of F. Paul Pacult's Spirit Journal and Founder of Ultimate Beverage Challenge
Geoff Kleinman, Founder and Managing Editor of DrinkSpirits.com
Jack Robertiello, Spirits Writer and Spirits Competition Judge
John McCarthy, Spirits Writer and Senior Managing Editor of Men's Health Magazine
Tony Sachs, Spirits Writer For Robb Vices and Serious Eats
Guest Panelist: Kevin Sintumuang, Digital Director for The Wall Street Journal
Guest Panelist: G. Clay Whittaker, Freelance Writer for Men's Journal and Forbes
Noe and the Roundtable Panelists selected Booker's "Noe Secret" with the following characteristics:

Proof: 128.1
Age: 6 years, 8 months and 7 days
Nose: Vanilla with hints of cherry
Finish: Long, warm and smooth finish
Sipping Suggestions: With ice or cut with water
Uncut and unfiltered1 -- like all Booker's Bourbon batches -- "Noe Secret" features the robust flavor and natural proof that Booker's Bourbon is known for and will be available nationwide beginning mid-November with a suggested retail price of $59.99 per 750ml bottle.

Original source: Company Release


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