News

Beam Suntory updates Auchentoshan portfolio in Global Travel Retail

Most popular

Why COVID-19 has restored plastic's popularity

Brown-Forman Performance Trends 2016-2020 - data

COVID-19 a double-edged sword for CBD

Remy Cointreau Performance Trends 2016-2020

Is there something wrong with C&C Group? - comment

MORE

Beam Suntory has refreshed the Global Travel Retail offerings from its Auchentoshan Scotch whisky brand.

Auchentoshan American Oak Reserve is one of the two new additions to the brands GTR portfolio

Auchentoshan American Oak Reserve is one of the two new additions to the brand's GTR portfolio

The company said earlier this week it will discontinue the Heartwood and Springwood iterations of the single malt brand's GTR portfolio. Replacing the pair - and joining Auchentoshan Blood Oak - are American Oak Reserve and Dark Oak.

Heartwood and Springwood were released by Beam Suntory's Scotch unit, Morrison Bowmore, in 2012.

Launching this month in 30 airports, the updated GTR portfolio comprises:

  • Auchentoshan American Oak Reserve - 40% abv, RSP in the UK of GBP35.40 (US$43.50)
  • Auchentoshan Dark Oak - 40% abv, RSP of GBP53.40
  • Auchentoshan Blood Oak - 46% abv, RSP of GBP75.90

American Oak Reserve is aged for an unspecified period in first-fill Bourbon casks while Dark Oak, which also has no age statement, is matured in a combination of dark European oak used to mature Oloroso and Pedro Ximénez Sherry and Kentucky Bourbon casks.

All three will benefit from a pack refresh.

"The company's new brand positioning delivers on its purpose to resonate with a younger generation of drinker by redefining the single malt category," said Beam Suntory. "Auchentoshan's creative wrapper, 'Born & Raised in the City', depicts the progressive urban nature of the liquid for the younger generation of drinker and pays homage to the distillery's Glaswegian city roots."

Why the next chapter for Scotch whisky has its challenges - Click here for a just-drinks comment


Expert Analysis

Global Sector Insights: Scotch Whisky

Global Sector Insights: Scotch Whisky

Assessment of global market trends and competitive landscape for Scotch Whisky...

VIEW REPORT

Related Content

Beam Suntory launches assault on India with Oaksmith Scotch, Bourbon blend

Beam Suntory launches assault on India with Oaksmith Scotch, Bourbon blend...

Don't let complacency kill Global Travel Retail - Comment - TFWA 2018

Don't let complacency kill Global Travel Retail - Comment - TFWA 2018...

"Travel Retail needs to pay for itself, otherwise it's sucking from elsewhere" - Interview, David Wi...

Age returns to Scotch whisky in Global Travel Retail - TFWA 2017

Age returns to Scotch whisky in Global Travel Retail - TFWA 2017...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?