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Beam Suntory sees off final labelling lawsuit

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A series of lawsuits over Beam Suntory's Bourbon labelling has ended after a judge threw the last remaining one out of court.

Brown-Forman said the lawsuit was dismissed "with prejudice"

Brown-Forman said the lawsuit was dismissed "with prejudice"

A judge in California on Friday “dismissed with prejudice” a proposed class action that claimed Beam Suntory falsely described its Jim Beam brand as “handcrafted”, the company confirmed. The judge ruled that a reasonable consumer would not infer that no machinery was used in the production process.

A spokesperson for Beam Suntory told just-drinks: “We are pleased with this swift and decisive victory.”

The win follows two lawsuits against Beam Suntory's Maker's Mark Bourbon - one in Florida and another in California - that were similarly dismissed.

The spokesperson said the latest victory “ends the last remaining lawsuit against the labelling of our Bourbon brands”.


Sectors: Spirits

Companies: Beam Suntory Inc

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