New El Tesoro bottles roll out next month

New El Tesoro bottles roll out next month

Beam Suntory has unveiled a new bottle design for its Tequila range in the US as it looks to convey brand heritage.

The company said this week that the new bottle and new label would roll out across its core expressions - Blanco, Reposado and Añejo - from May. Key features include a tahona stone closure, production details and a batch number. A tahona stone wheel is traditionally used to crush cooks agave ahead of fermentation. 

"I am proud to make Tequila here at La Alteña the same way my grandfather, Don Felipe, made Tequila more than 80 years ago," says Carlos Camarena, El Tesoro master distiller. "We believe our practice of making Tequila 'the old-fashioned way' allows us to craft the Tequila we're proud of - the Tequila that allows the full flavour of our estate-grown agave to shine through. My father's signature is on each label, in honour of my grandfather and the Tequila my family has created for generations."

The road ahead for Tequila and mezcal - Research in Focus

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Global Tequila and mezcal insights - market forecasts, product innovation and consumer trends

Global Tequila and mezcal insights - market forecasts, product innovation and consumer trends

Agave-based spirits is one of the global success stories of the spirits industry. In 2016, worldwide sales of Tequila increased by 2.6% to 30.4m nine-litre cases. The Americas region accounts for 89.1...read more