Market research
Beam Suntory has launched its first UK single barrel programme for Maker's Mark, as part of a tie up with high-end department store Harvey Nichols.
Harvey Nichols Maker's Mark Private Select is limited to 252 bottles
Harvey Nichols Maker's Mark Private Select sees a fully-matured barrel of Maker's Mark finished with ten treated oak staves for a period of nine weeks. The combination of staves has been chosen by Harvey Nichols.
Stave choices include Baked American Pure, Seared French Cuvee, Roasted French Mocha, Toasted French Spice and Maker's 46.
The 55% abv Harvey Nichols Maker's Mark Private Select edition rolls out on 22 October and it is limited to 252 bottles, priced GBP75 (US$98.50) each. The whisky will be available at all eight Harvey Nichols stores in the UK and Dublin as well as online.
Nick Ganich, head of brands at UK distributor Edrington-Beam Suntory said: "The desire for a specific Maker's Mark single barrel programme is something we have been working on for a number of years as a result of overwhelming demand from consumers and key luxury partners both in the UK and around the globe - and we are delighted to be able to bring it to the UK in partnership with an icon of premium luxury such as Harvey Nichols."
Beam Suntory first release the Private Select initiative in the US, in 2015.
Sectors: Marketing – advertising & promotions, Spirits
Companies: Beam Suntory Inc
