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Beam Suntory launches wine-cask-finished Auchentoshan Sauvignon Blanc

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Beam Suntory has lined up the release of an expression of its Auchentoshan single malt Scotch brand that is finished in Sauvignon Blanc wine barrels.

Beam Suntorys new Auchentoshan is finished in casks that previously held wine

Beam Suntory's new Auchentoshan is finished in casks that previously held wine

Auchentoshan Sauvignon Blanc will only be available in the UK through online retailer Amazon, and targets the "ever-changing needs of the urban Millennial", the company said today. Retailing at GBP50 (US$65) per bottle, the 47%-abv no-age-statement iteration is matured in ex-Bourbon barrels and finished in Sauvignon Blanc barrique casks.

Eileen Livingston, senior director of Scotch for Beam Suntory, said: "Auchentoshan Sauvignon Blanc is a unique innovation that disrupts the category and provides consumers with a drinking experience out of the norm. This enables us to connect with urban Millennials who are looking to sample new expressions and shared experiences."

In October, Beam Suntory unveiled an overhaul for the Auchentoshan range. The revamped brand will target younger legal drinking age consumers and focus on the Glasgow distillery's "urban malt" positioning.

Why single malt Scotch must ignore its core consumer - Click here for a just-drinks comment


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