Beam Suntory Incs Laphroaig Select

Beam Suntory Inc's Laphroaig Select

Beam Suntory Inc's Laphroaig Select

Category - Spirits, whisky, Scotch, Islay, single malt, 40% abv

Available - From this month

Location - Globally, initially in Australia, Germany, Italy and the UK

Price - In the UK, RRP of GBP34.99 (US$59) per 75cl bottle

Distribution - In UK, Maxxium UK

Beam Suntory has lined up a permanent edition to its Laphroaig Scotch whisky portfolio. Laphroaig Select rolls out globally this month, and comprises liquid from Laphroaig Quarter Cask, PX Cask, Triple Wood (European Oak casks) and 10 Year Old,

In Australia, Laphroaig Select will be known as Select Cask.

In full-year results, released in February, Beam Suntory saw sales of Laphroaig leap by 21%.

Click play below to view a company-sourced clip about the new launch.

Show the press release

Laphroaig Single Malt Scotch Whisky, distributed by Maxxium UK, proudly reveals Laphroaig Select, the newest edition to the award-winning Laphroaig portfolio.

Laphroaig Select’s unique character is derived from the special selection of casks chosen for maturation. The heart of the spirit is drawn from a final maturation in new American Oak casks, rarely used for Scotch whisky.

Representing a subtle blending of peat, oak and sweetness, Laphroaig Master Distiller John Campbell has selected the spirit from Laphroaig Quarter Cask, PX Cask, Triple Wood (European Oak casks) and a final addition of 10 Year Old to create Laphroaig Select.

Bottled at natural colour, the new single malt offers Laphroaig’s trademark ‘peat reek’ matched by an additional layer of complexity and depth brought about by the fusion of the maturation styles and different oaks.

Master Distiller John Campbell said; “Select is an exciting and unique expression that brings together the best of Laphroaig’s flavour profile. The inspiration for Laphroaig Select comes from perhaps our greatest family owner, Ian Hunter (1886-1954), one of the first distillers to experiment with both ‘new’ American and ‘traditional’ European oak maturation. As the world’s No.1 Islay malt whisky, we continue to stay true to our long and illustrious heritage, and this expression sits perfectly amongst our award-winning portfolio.”

Laphroaig Select is available in selected whisky specialists and retailers (RRP £34.99).

Tasting notes: Laphroaig Select (ABV 40%)

  • Colour: Full sparkling gold
  • Nose: Burning embers of peat in a crofter’s fireplace, hints of coconut and banana aromas
  • Body: Full bodied
  • Palate: Deep, complex and smoky yet offers and surprises the palate with a gentle sweetness
  • Finish: Really long, dry with smoke and spice

Original source: Company Release