Beam Suntory has launched an online show for its Courvoisier Cognac brand that focusses on the stories of successful artists.

The five-episode “Exceptional Journey” series, hosted by celebrity chef Roble Ali, kicks off with Grammy-award-nominated musical duo The Foreign Exchange, the company said yesterday. Fashion designer Vashtie Kola, photographer and filmmaker Jonathan Mannion, designer Andrew Chen and artist Naturel will aslso be featured. 

The web series is available on the Courvoisier website alongside exclusive content connected to the campaign, as well as on YouTube.

The push follows this month's launch of Courvoisier Extravagance into global Travel Retail. 'Extravagance' is positioned between Courvoisier's VSOP and XO expressions.