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Beam Suntory defeats Maker's Mark 'handmade' lawsuit

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Beam Suntory has said a US judge's dismissal of lawsuit accusing Maker's Mark Bourbon of false advertising sends a "strong message" to people seeking to profit from "irresponsible litigation".

Makers Mark is described on the bottle as handmade

Maker's Mark is described on the bottle as 'handmade'

The lawsuit, which alleged deceptive advertising by Beam Suntory for promoting the whiskey as "handmade", was thrown out of a South Florida court yesterday. Judge Robert Hinkle dismissed the complaint of two Florida consumers "with prejudice", Beam Suntory said.

Kent Rose, Beam Suntory's senior VP & general counsel, said: "This ruling is very good news, and it should send a strong message to those who would seek to gain from similar baseless and irresponsible litigation."

The complaint was similar to a pending lawsuit in California that Beam Suntory has previously said it will "vigorously" fight.

A spokesperson for Beam Suntory told just-drinks today: "We are confident we will ultimately prevail".


Sectors: Spirits

Companies: Beam Suntory Inc

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