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Beam Suntory CMO set to depart after two years

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The chief marketing officer at Beam Suntory is set to leave the group in the coming days, only two years after assuming the position.

Rebecca Messina joined Beam Suntory in 2016

Rebecca Messina joined Beam Suntory in 2016

Rebecca Messina, who started in the role in April 2016, will step down early next month, a spokesperson for Beam Suntory confirmed to just-drinks today. Her departure will prompt an external recruitment process for a new CMO, according to the company.

Messina joined Beam Suntory from The Coca-Cola Co, where she spent almost 22 years of her career. Her last role with the soft drinks giant was senior VP of marketing & innovation for its Ventures & Emerging Brands division.

"In her two-and-a-half years at Beam Suntory, Rebecca's leadership has been instrumental in taking our brands and marketing capabilities to the next level," Beam Suntory said today. "We are determined to build on her success, and we will commence an external search for her successor.

"We wish Rebecca the very best as she writes the next chapter in her outstanding career."

Last month, Beam Suntory posted a mid-single-digit increase in sales from the first half of this year thanks in part to the broader roll-out of its Roku Japanese craft gin brand.

"Our latest campaign was fuelled by simply looking at Google" - Click here for just-drinks' exclusive interview with Rebecca Messina from earlier this year


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