Beam Global Spirits & Wine has announced a revamp of its Gilbey's vodka and Ronrico rum brands in the US.

Gilbey's vodka will be available in four additional flavours - citrus, grape, raspberry and cherry - Beam said yesterday (16 April). At the same time, the Ronrico rum line has changed its packaging to project a more premium image.

The new shield-like shape will replace the standard rectangular-shaped label and focus primarily on the crest and the 1860 year. The change will affect the entire Ronrico line, including its Silver, Gold, Citrus, Vanilla and Pineapple-Coconut marques. 

Beam's senior brand director Dennis Prado said: "The introduction of new Gilbey's vodka flavors and the repackaged Ronrico line will bring new life to these brands. With our portfolio of leading global and regional brands, these changes will show our brand loyal consumers that innovation is not only for premium brands. Greater selection and more premium packaging is an important part to building our brands, including those in the economy segment."

The new 70 proof Gilbey's vodka flavours will be available in 750ml, 1-litre and 1.75-litre bottles beginning next month. The new packaging for Ronrico will be offered from July in 50ml, 200ml, 375ml, 750ml, 1-litre and 1.75-litre sizes.