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Product Launch - US: Beam Inc's Skinnygirl wine collection

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Beam Inc's Skinnygirl wine collection

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Category - Wine, US, California, three variants, 12% abv

Available - From May

Location - US, nation-wide

Price - SRP of US$14.99 per bottle

Distribution - Beam Inc

Beam Inc is extending its Skinnygirl cocktail portfolio into wine.

The company, which acquired Skinnygirl last year, is launching three variants; California White Blend, California Red Blend and California Rosé. All three contain 100 calories per 5oz serving, which is 15% lower than other wines, according to Beam.

The company has also announced the launch of Skinnygirl Vodka with Natural Flavors and Skinnygirl Piña Colada this week.


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