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Product Launch - US: Beam Inc's Skinnygirl Vodka with Natural Flavors, Skinnygirl Pina Colada

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Beam Inc's Skinnygirl Vodka with Natural Flavors, Skinnygirl Piña Colada

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Category - Vodka, flavoured, four variants; pre-mix cocktail, Piña Colada

Available - From May

Location - US, nationwide

Price - Vodka; SRP of US$21.99 per bottle, Pina Colada; SRP of $14.99 per bottle

Distribution - Beam Inc

Beam Inc is extending the Skinnygirl brand into flavoured vodka, and is adding to its pre-mix cocktail offering. The vodka offering will be available in four flavours; Bare Naked, Tangerine, Island Coconut and Cucumber.

Skinnygirl Piña Colada, meanwhile, is cream-free and contains around 100 calories per 4oz serving. The Skinnygirl cocktail range comprises Margarita, Sangria and White Cranberry Cosmo.

The company has also announced the launch of the Skinnygirl wine collection this week.


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