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Product Launch - US: Beam Inc's Pinnacle Strawberry Shortcake

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Beam Inc's Pinnacle Strawberry Shortcake 

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Category - vodka, flavoured, 35% abv

Available - From this week 

Location - US, nation-wide, on- and off-trade 

Price - US$12.99 for a 75cl bottle 

Distribution - Beam Inc 

Beam Inc has launched another flavoured variant to its Pinnacle vodka range - Strawberry Shortcake. 

The 35% abv "imitation strawberry shortcake flavoured vodka" can de drunk neat or as a cocktail mixer, according to the company. “When it came to adding to our growing list of unique flavor innovations, Strawberry Shortcake was a clear choice among consumers," said Jason Dolenga, Beam's senior brand director for vodka. 

The launch follows a Pinnacle Rainbow Sherbert variant launched in April

Beam acquired the Pinnacle brand from White Rock Distilleries for US$605m in April last year. 


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