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Product Launch - US: Beam Inc's Pinnacle Pumpkin Pie Vodka

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Beam Inc's Pinnacle Pumpkin Pie

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Category - Spirits, vodka, flavoured, 35% abv

Available - From this month

Location - US, in “select markets”, on- and off-trade

Price - SRP of US$12.99 per 75cl bottle

Distribution - Beam Inc

Beam Inc is following its acquisition of the Pinnacle vodka brand with a holiday-themed flavour addition.

The Pumpkin Pie variant, which will only be available until the end of December, joins Pinnacle's flavoured portfolio that includes:

  • Pineapple
  • Peach
  • Blackberry, and
  • Cucumber Watermelon

Beam bought Pinnacle, as well as the Calico Jack rum brand from White Rock Distilleries for US$605m earlier this year.

Show the press release

 

Pinnacle Vodka, the fast-growing premium vodka brand in the Beam Inc spirits portfolio, has introduced its latest flavor innovation: the classic taste of fall's favorite dessert - Pumpkin Pie. Pinnacle Pumpkin Pie Vodka is a limited edition delight that offers the rich, sweet taste of pumpkin blended with the smooth, spicy flavor of cinnamon and nutmeg, topped with a delectable dollop of whipped cream. This new Pinnacle creation gives party-goers a new way to enjoy pumpkin pie this holiday season.

"As one of the fastest growing and most innovative vodka brands on the market today, we strive to maintain our commitment to the creation of quality, fun flavors that our consumers desire," said Kim Washington, senior director of Pinnacle Vodka. "Pumpkin Pie is a fantastic addition to our growing portfolio of unique flavors - one that we think offers a fun twist on the classic fall favorite, and keeps us on top of the flavor innovation leader board."

This fun seasonal flavor is being offered as a limited release. Whether served chilled, on the rocks, or in creative seasonal cocktails, Pumpkin Pie can be the go-to drink for any Halloween, Thanksgiving, football tailgate, or winter holiday party.

Pumpkin Pie follows the other flavor introductions from the premium vodka in 2012, including Pineapple, Peach, Blackberry, and Cucumber Watermelon. Pinnacle Pumpkin Pie is available in select U.S. markets for a suggested retail price of $12.99.

 

Original source: Company Release


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