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Product Launch - US: Beam Inc's Laphroaig Cairdeas Port Wood Edition

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Beam Inc's Laphroaig Cairdeas Port Wood Edition

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Category - Spirits, whisky, Scotch, Islay, single malt, 51.3% abv

Available - From earlier this month

Location - US, nation-wide, in “limited quantities”

Price - SRP of US$74.99 per 75cl bottle

Distribution - Beam Inc

Beam Inc has released in the US an expression of its Laphroaig Scotch whisky brand that has been produced initially for the 'Feis Ile' festival on the island of Islay.

Laphroaig Cairdeas Port Wood Edition will be available in limited numbers across the US. 'Cairdeas' is derived from the traditional Gaelic meaning of 'friendship'.

In the first half of 2013, the Laphroaig brand posted a 13% rise in sales, Beam said earlier this month.

Show the press release

Laphroaig Islay Single Malt Scotch recently launched the Laphroaig Cairdeas Port Wood Edition, bottled in celebration of the Feis Ile festival that takes place on Islay, Scotland to celebrate the art of whisky blending. 

The Càirdeas Port Wood Edition is a unique expression especially produced for Laphroaig’s distinguished loyalty group – the Friends of Laphroaig®. With a name derived from the traditional Gaelic meaning of “friendship,” this expression blends flavors of summer with more classic peat, charcoal flavors, celebrating the honesty, warmth, depth and inspiration behind every great friendship.

At 102.6 proof, Càirdeas Port Wood Edition is available in limited quantities at fine retail locations nationwide at a suggested retail price of $74.99 for a 750ml bottle.

Original source: Company Release


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