Click through to view Beam Incs Jim Beam Honey

Click through to view Beam Inc's Jim Beam Honey

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Beam Inc's Jim Beam Honey

Category - Spirits, Bourbon, flavoured, 35% abv

Available - From April

Location - UK on-trade

Price - Not provided

Distribution - Maxxium UK

Jim Beam Honey is the UK's first honey-infused Bourbon, according to Maxxium UK. It follows the launch of Jim Beam Red Stag in April last year - the first black cherry-infused Bourbon.

Jim Beam Honey, made using four-year-old Jim Beam Bourbon whiskey, will launch in April and form part of a phased roll-out.

A "teaser" consumer PR campaign will launch next month to drive awareness of the new variant before a larger launch.