Product Launch - US: Beam Inc's Hornitos Lime Shot

By | 26 March 2013

Click through to view Beam Incs Hornitos Lime Shot

Click through to view Beam Inc's Hornitos Lime Shot

view 1 related image

Beam Inc's Hornitos Lime Shot 

Category - Spirits, Tequila, flavoured, 35% abv

Available - From this month

Location - US, nation-wide

Price - SRP of US$17.99 to $19.99 per 75cl bottle; also available in 5cl and one-litre bottles

Distribution - Beam Inc

Beam Inc has launched a flavoured innovation for its Hornitos Tequila brand.

Hornitos Lime Shot combines Hornitos Plata blue agave Tequila with lime and a hint of salt, Beam said today (26 March).

Earlier this week, Beam said that it is lining up the first national television advert in the UK for its Jim Beam Bourbon brand.

Show the press release

Hornitos Tequila is revolutionizing the shot occasion with the introduction of Hornitos® Lime Shot, the perfect combination of Hornitos® Plata 100% blue agave tequila with the refreshing taste of lime and a hint of salt. This innovative spirit transforms the salt+tequila+lime ritual into a single shot that is great tasting and convenient all in one. 

Hornitos® Lime Shot is a clear spirit that imparts the distinct aroma of authentic Hornitos® Plata Tequila and a unique agave flavor that is approachable and pleasingly light with a slightly dry finish. Elevating the shot experience, this latest extension of the Hornitos® family is incredibly smooth and best enjoyed chilled

“Since Hornitos® was introduced, we have been committed to revolutionizing the tequila category and the introduction of Hornitos® Lime Shot is no exception,” said Vanessa Jenkins, Senior Marketing Director of Tequilas at Beam Inc. “The addition of Hornitos® Lime Shot into our portfolio of 100% agave tequilas provides an unexpected twist on the traditional shot that will allow you to start the night right.”

Hornitos® Plata is the purest expression of 100% blue agave tequila. Made with the brand’s signature cultivated yeast, it is double distilled and unaged with hints of fresh floral, herbal and wooden notes. This premium tequila is clean, smooth and retains a pure agave flavor.

Hornitos® Lime Shot is currently available nationwide. With a suggested retail price of $17.99 - $19.99 for a 750ml bottle, it will also be available in 50ML and 1 liter. For more information on Hornitos® Tequila, please “LIKE” Hornitos® Tequila on Facebook, follow us on Twitter @Hornitos or visit www.hornitostequila.com.

Original source: Company Release

Expert analysis

Beam Inc. : Consumer Packaged Goods - Company Profile, SWOT & Financial Report

Canadean's "Beam Inc. : Consumer Packaged Goods - Company Profile, SWOT & Financial Report" contains in depth information and data about the company and its operations. The profile contains a company overview, key facts, major products and services, swot analysis, business description, company history, financial analysis, mergers & acquisitions, recent developments, key employees, company locations and subsidiaries, employee biographies as well as competitive benchmarking data.

Sectors: Product launches, Spirits

Companies: Beam Inc

There are currently no comments on this article

Be the first to comment on this article

Related research

Global market review of Tequila – forecasts to 2016

Beginning with an Executive Summary, the report scopes out the challenges ahead, how higher qualities might gain, retail value, premiumisation potential, expanding Tequila's horizon, Tequila's versatility, reducing complexity, industry structure, the...

Global ready-to-drink (RTD) and ready-to-serve (RTS) market review

Over the last 10 years RTD's as a category may not have grown at anywhere near the level it did between 1998 and 2003 but it has, nevertheless enjoyed steady global growth. This reality flies in the face of those in the drinks industry who have been ...

The world’s top-performing spirits brands

This is the second edition of our popular ranking of the world's leading spirits brands....

Related articles

The just-drinks Interview - Anna Malmhake, Irish Distillers' CEO - Part II

Last week, just-drinks caught up with Irish Distillers' CEO Anna Malmhake. Part one of the interview ran on Tuesday. Here, in the second and concluding part of the interview, Malmhake discusses Irish whiskey's image, Pernod's competitors in the category and the threat of alcohol legislation in Ireland.

US: Sidney Frank Importing Company unveils home Jägermeister shot machine

Sidney Frank Importing Company, which handles Jägermeister in the US, has launched a home version of its ice-cold shot dispenser for the German liqueur brand.

Product Launch - US: Beam Inc's new Pinnacle Vodka flavours

Beam Inc has launched the latest flavours in its Pinnacle Vodka portfolio.

Read further items in this columns

The Launch Pad - Product Launches

Here's where we bring together all of the product launches covered on just-drinks.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page