News

Product Launch - US: Beam Inc's Cruzan Velvet Cinn

Most popular

The just-drinks Analyst returns

Hard coffee founder details Diageo lessons

The just-drinks Analyst returns

What effect does alcohol have on obesity?

How will Diageo change Cuban rum?

MORE

Beam Inc's Cruzan Velvet Cinn

//i2.aroq.com/1/velvet2.jpg

Category - Spirits, rum, horchata, Caribbean, 15% abv

Available - From last month

Location - US, nation-wide

Price - SRP of US$19.99 per 75cl

Distribution – Beam Inc

Beam Inc has launched an extension to its Cruzan rum portfolio in the US that is sweetened with cream and cinnamon.

Cruzan Velvet Cinn is targeted at the “rapidly-growing” rum horchata market, Beam said last week. Horchata is a popular milk drink in Latin America flavoured with cinnamon, sugar or vanilla.

A Cruzan spokesperson said Velvet Cinn “fills a need in the marketplace for a premium cream rum liqueur”.

In April, Beam launched Cruzan Key Lime Rum and Cruzan Passion Fruit Rum extensions.


Related Content

The just-drinks Interview - Beam Suntory's EMEA president, Albert Baladi - Part I

The just-drinks Interview - Beam Suntory's EMEA president, Albert Baladi - Part I...

The just-drinks Interview - Beam Suntory's EMEA president, Albert Baladi - Part II

The just-drinks Interview - Beam Suntory's EMEA president, Albert Baladi - Part II...

Beam Suntory, Brown-Forman lock horns over trademark claim

Beam Suntory, Brown-Forman lock horns over trademark claim...

just The Preview - Beam Inc's Q3 & YTD

just The Preview - Beam Inc's Q3 & YTD...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?