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Product Launch - US: Beam Inc's Cruzan Velvet Cinn

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Beam Inc's Cruzan Velvet Cinn

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Category - Spirits, rum, horchata, Caribbean, 15% abv

Available - From last month

Location - US, nation-wide

Price - SRP of US$19.99 per 75cl

Distribution – Beam Inc

Beam Inc has launched an extension to its Cruzan rum portfolio in the US that is sweetened with cream and cinnamon.

Cruzan Velvet Cinn is targeted at the “rapidly-growing” rum horchata market, Beam said last week. Horchata is a popular milk drink in Latin America flavoured with cinnamon, sugar or vanilla.

A Cruzan spokesperson said Velvet Cinn “fills a need in the marketplace for a premium cream rum liqueur”.

In April, Beam launched Cruzan Key Lime Rum and Cruzan Passion Fruit Rum extensions.


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