Product Launch - US: Beam Inc's Cruzan Key Lime Rum, Cruzan Passion Fruit Rum

Cruzan Rum announces the launch of two new trend-forward flavors to join its expansive portfolio of flavored rums. Cruzan® Key Lime Rum and Cruzan Passion Fruit Rum, now available nationally, are made with Cruzan Rum, with the addition of natural flavors and cane sugar to create an exceptionally smooth, refreshing and authentic-tasting spirit.

Handcrafted by Cruzan Master Distiller Gary Nelthropp, whose family has been making rum on the island of St. Croix for generations, all Cruzan rums are made from tropical rainwater, high-quality molasses and distilled to be the cleanest-tasting rum on the market. Cruzan® Key Lime Rum adds the sweet and tangy taste of key lime to its blend of fine rum, while Cruzan® Passion Fruit Rum features the fresh flavor of passion fruit with peachy undertones and tropical hints of caramelized sugar.

"Cruzan is recognized for its portfolio of high-quality rums and refreshing flavors, and we're always looking to expand with new and unique flavors that appeal to rum lovers," said Gary Ross, Senior Director of Rum & Cordials at Beam Inc. "Cruzan® Key Lime Rum and Cruzan® Passion Fruit Rum fill a void in the world of flavored rums by providing new, innovative, mixing options for cocktails, just in time for the warmer weather."

Cruzan® Key Lime Rum and Cruzan® Passion Fruit Rum is now available with a suggested retail price of $14.99 per 750ml bottle. They join the Cruzan® portfolio of rums that include of Cruzan® Aged Light Rum, Cruzan® Aged Dark Rum, Cruzan® Black Strap Rum, Cruzan® Single Barrel, Cruzan® 151 Proof Rum, Cruzan® 9 Spiced Rum and 11 other flavored rums infused with natural flavors, such as vanilla, coconut, mango and strawberry.

Cruzan Rum, 21%-75.5% Alc./Vol. ©2013 CRUZAN International Ltd., Deerfield, IL USA

Original source: Company Release