TRAVEL RETAIL: Beam Inc widens Courvoisier Le Voyage de Napoleon launch
By Andy Morton | 13 June 2013
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Beam is targeting the luxury market |
Beam Inc has extended the launch of its travel-retail-exclusive Courvoisier Le Voyage de Napoleon into North America.
The Cognac range, which was first rolled out in Europe and Dubai this year, will go on sale in North American airports this month, Beam said yesterday (12 June). “Duty free is an important channel for Beam and provides a great platform to showcase our brands to a global audience,” a company spokesperson said.
Le Voyage de Napoleon is a collection of VS, VSOP and XO Cognac named after the former French leader. It was unveiled last year at TFWA Cannes and IAADFS and tries to “tap into the growing trend towards luxury products”, Beam said.
Expert analysis
Brandy in Europe to 2016: Market Guide
"Brandy in Europe to 2016: Market Guide" provides in-depth detail on the trends and drivers of the Brandy market in Europe. The report includes quantitative information (historic and forecast market values), as well as data, to help companies in the Alcoholic Drinks industry better understand the changes in their environment, seize opportunities and formulate crucial business strategies.
Sectors: Spirits
Companies: Beam Inc
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TRAVEL RETAIL: Beam Inc widens Courvoisier Le Voyage de Napoleon launch
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