US: Beam Inc recruits Mila Kunis for Jim Beam campaign
Actor Mila Kunis will feature in Jim Beam's Make History TV ads
Beam Inc has recruited actor Mila Kunis to head up its first global marketing push for the Jim Beam Bourbon brand.
The company, which is set to be taken over by Suntory Holdings later this year, said earlier today (29 January) that Kunis will play “a leading role” in the 'Make History' campaign, which was first announced last year. She will feature in television ads in the coming months that will run in markets including the US, Australia and Germany.
Financial details behind the tie-up were not disclosed.
The campaign will highlight the full range of Jim Beam brand extensions in the US. Three TV ads will run in the country from next month on Turner Sports/BleacherReport, NBA telecasts, FXX, Spike, History Channel, AMC, Food Network and ESPN networks.
Ukrainian-born Kunis, aged 30, appeared in the TV series That '70s Show, before moving into films. She is best known for her roles in Black Swan, Friends With Benefits and Ted.
Click play below to view a company-sourced video featuring Mila Kunis.
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