Beam Inc is targeting Dehlis travellers

Beam Inc is targeting Dehli's travellers

Beam Inc has launched gift promotions on a range of its whisky brands at Delhi's international airport.

Travellers will receive a free Sheaffer pen when they buy two bottles of Teacher's Highland Single Malt. They will also get a backpack on every purchase of two bottles of Teacher's Origin and a set of whisky glasses with two bottles of Teacher's Highland Cream.

The airport promotion, in conjunction with Delhi Duty Free at Indira Gandhi International Airport, also includes a Laphroaig travel bag with each purchase of Laphroaig 18-year-old.

“All our efforts in building Teacher’s as a brand have been concentrated in bringing it closer to its target group,” said Harish Moolchandani, CEO & MD of Beam India & ISC. “The brand has, today, grown to a pre-eminent position in India and hence the utilisation of the GTR [Global Travel Retail] is imminent.”

The promotion started earlier this month and follows the launch in January of Teacher's RTD in India, the country's first Scotch-based RTD variant.

In December, the company released Teacher’s 25-Year-Old Blended and Teacher’s Highland Single Malt from Ardmore in India.