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Product Launch - TRAVEL RETAIL: Beam Inc Laphroaig Brodir

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Beam Inc’s Laphroaig Brodir.

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Category – whisky, Scotch, single-malt, 50.5% abv

Available - February 2012, 2,000 bottles

Location - onboard Viking Line, Sweden

Price - EUR95 (USD126.70) per 70cl bottle

Distribution – Maxxium Travel Retail

Meaning ‘brother’ in ancient Norse, Laphroaig Brodir will be exclusively available on Viking Line’s ferries.

Brodir is a 13-year-old malt, which has been matured in three types of barrel: first-fill European oak hogsheads, second-fill American oak barrels and ex-bourbon barrels. Each bottle features the Viking Line label.


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