Cooleys whiskey brands will move to Maxxium in the UK next week

Cooley's whiskey brands will move to Maxxium in the UK next week

Beam Inc is set to take the UK distribution of its recently-acquired Cooley Distillery in-house from Eaux de Vie.

The company, which jointly-owns the Maxxium distribution, marketing and sales entity with the Edrington Group, said earlier today (27 June) that Maxxium UK will handle Cooley's Irish whiskey portfolio in the country from next month. The division will start to distribute Cooley's Kilbeggan, Connemara, Tyrconnell and Greenore Irish whiskey brands from 2 July.

“I would like to thank the team at Eaux de Vie for their hard work,” said Stephen Teeling, senior global marketing manager for Cooley at Beam. They have played a key role in the success of our brands over recent years.

“Now, as part of the Beam portfolio, we … welcome the partnership with the UK’s leading whisky distributor, Maxxium UK.”

London-based Eaux de Vie, which positions itself as an importer of “very special” spirits, also distributes Glenfarclas Scotch and Heaven Hill's Bourbon range in the UK.

Beam Inc closed its purchase of Cooley, for US$95m, in January.