Beam Global Spirits & Wine has confirmed details of its off-trade programme for the US this Autumn.

The new marketing campaign will feature new packaging and point-of-sale displays, the company said today (21 August).

"We're offering specialty glassware, festive recipes and new holiday-themed and value-added packaging, which will help our legal purchase age consumers entertain with added ease," said Rory Finlay, Beam Global's senior vice president and global chief marketing officer.

The packs will include a Courvoisier XO Imperial gift set with backgammon set, a 750ml bottle of Courvoisier VS with two stem-less branded glasses, and a 750ml bottle of Courvoisier VSOP with a branded shaker.

Also included is Jim Beam Bourbon utilising pole toppers, case cards, base wraps, shelf talkers and a reindeer store display, and a holiday gift carton with the purchase of a 750ml bottle. Knob Creek Bourbon will offer a customised label with message, and the Hornitos Tequila gift pack will include a 750ml bottle of Reposado Tequila accompanied by a flask and recipes.

Canadian Club Canadian whisky is offering a gift carton along with a "Damn Right Your Dad Drank It" 2009 calendar mail-in offer, pole topper and display. Maker's Mark Bourbon will have a themed gift box, and Starbucks Liqueurs will offer a 750ml bottle of either Starbucks Coffee Liqueur or Starbucks Cream Liqueur and a Starbucks branded coffee mug.