News

US: Beam Global to launch Hornitos push

Most popular

How older consumers are reacting, post-lockdown

How to reach Gen Z in the coronavirus era - focus

COVID's longer-term impact on soft drinks

just-drinks meets Asahi Europe's CEO - II

Coca-Cola alcohol launch a statement of intent

MORE

Beam Global Spirits & Wine is to launch a mulitmillion dollar advertising campaign for the Tequlia brand Hornitos.

The marketing push, named Mischieve, will be aimed at social, urban males and will incorporate print avderts, out-of-home placements, viral videos, on-premise events and point-of-sale materials.

"Mischieve...is about the experience our consumers are searching for in their night out, helping create stories and memories," said Antonio Portillo, senior brand manager, Hornitos Tequila.

As well as print executions, Hornitos will have a presence on-premise through photo booths where consumers can capture their evening.


Sectors: Spirits

Companies: Beam Global Spirits & Wine

Related Content

Campari Group and Cuervo - The next big spirits buy? - analysis

Campari Group and Cuervo - The next big spirits buy? - analysis...

Pernod Ricard switches marketing directors in UK

Pernod Ricard switches marketing directors in UK...

"Taking pricing on your core trademarks is part of the premiumisation journey" - just-drinks meets B...

"We need to pick our battles and identify where we want to grow on a scale basis"- just-drinks meets...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?