Beam Global Spirits & Wine has acquired the Effen vodka brand from Sazerac Co.

The US-based arm of Fortune Brands confirmed yesterday (23 June) that it has swapped its Old Taylor Bourbon whiskey brand and inventory with Sazerac for Effen. Financial terms behind the deal were not disclosed.

"Effen vodka is an excellent fit with our brand portfolio, and we're excited to put our sales and distribution muscle behind it to accelerate the brand's growth," said Beam Global's president and CEO, Matt Shattock. "Effen has built a strong following in select markets, and we believe our sales and marketing organisations can help expand distribution ... for Effen in many more markets in the US and around the world."

Earlier this year, Sazerac acquired Constellation's "value" spirits business for $334m.

With annual net sales in the region of US$10m, Effen's distribution is currently concentrated in Chicago, Southern California and major Florida markets. The brand's portfolio includes Effen vodka, Effen black cherry vodka and the limited edition Effen raspberry vodka.